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Flagship Programme

DACH Market Access — from strategy to shelf, managed end-to-end.

An eleven-phase programme covering every step required to enter the German, Austrian and Swiss retail markets — designed for international manufacturers who want a professional, accountable partner on the ground.

DACH region map

The eleven phases run sequentially or in parallel depending on your product readiness. Every engagement is scoped individually.

  1. 01

    Market Research

    Category size, segmentation, growth drivers, retailer share and consumer insights for Germany, Austria and Switzerland.

  2. 02

    Competitor Analysis

    Direct and adjacent competitors — assortments, price points, promotional patterns, private-label pressure.

  3. 03

    Pricing Strategy

    Landed cost modelling, retailer margin architecture, and defendable shelf price positioning by channel.

  4. 04

    Packaging Compliance

    Language, labelling, ingredient declarations, environmental marks (Grüner Punkt, LUCID) and channel-specific requirements.

  5. 05

    Product Positioning

    Category role, differentiation story and buyer-facing value proposition tailored to each retailer group.

  6. 07

    Retail Buyer Introductions

    Warm introductions to the right buyers, briefed in advance on your product and commercial case.

  7. 08

    Retail Listing Support

    Buyer presentation deck, sampling logistics, follow-up coordination and internal listing sponsorship.

  8. 09

    Negotiation Assistance

    Support on listing fees, conditions, promotional plans and go-live commitments.

  9. 10

    Launch Strategy

    Onboarding, first-order planning, in-store activation and trade communication for a smooth market debut.

  10. 11

    Growth Planning

    Assortment extension, additional retailers, category expansion and ongoing account management.

Markets we work with

The retailers that shape DACH.

Direct access to the buyers behind the region's most influential supermarkets, discounters, drugstores and DIY chains — four pillars, one accountable partner. Store figures below are approximate DACH counts (Germany · Austria · Switzerland).

Supermarkets

01
  • EDEKA11,100
    DEstores
  • REWE3,700
    DE · ATstores
  • Kaufland820
    DE · ATstores
  • Coop2,400
    CHstores
  • Migros630
    CHstores
  • SPAR1,500
    ATstores
Category footprint
20,150points of sale

Discounters

02
  • ALDI (Süd + Nord)4,200
    DEstores
  • Lidl3,690
    DE · AT · CHstores
  • Netto Marken-Discount4,200
    DEstores
  • Penny2,440
    DE · ATstores
  • Hofer540
    ATstores
  • Denner860
    CHstores
Category footprint
15,930points of sale

Drugstores

03
  • dm-drogerie markt2,500
    DE · AT · CHstores
  • Rossmann2,300
    DEstores
  • Müller700
    DE · AT · CHstores
  • BIPA600
    ATstores
  • budni180
    DEstores
  • Amavita160
    CHstores
Category footprint
6,440points of sale

DIY & Home

04
  • OBI440
    DE · AT · CHstores
  • hagebau350
    DE · ATstores
  • toom320
    DEstores
  • BAUHAUS185
    DE · AT · CHstores
  • HORNBACH120
    DE · AT · CHstores
  • HELLWEG95
    DE · ATstores
Category footprint
1,510points of sale
Combined DACH retail footprint
44,030+
Physical points of sale across the four pillars — a single commercial gateway to Germany, Austria and Switzerland.
Supermarkets
20,150
Discounters
15,930
Drugstores
6,440
DIY & Home
1,510

Figures are approximate DACH store counts compiled from public retailer disclosures · Updated 2026

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